IoT continues to transform everyday objects into complex technology, evolving how we interact and experience the world. As more and more companies transform their digital products into connected devices, breaking down the barrier between man and technology, it’s becoming more apparent that simplicity and a high level of usability are of utmost importance. UX testing, especially a process that includes your target audience, is a way to ensure not only the success of digital products in a highly competitive market, but also a world where technology is a benefit rather than a hindrance to humanity. Find out how companies and development teams best incorporate UX testing for connected devices.
In this webinar you will learn with the help of practical examples:
- Researching your product
- Defining personas and user groups
- The scope of your UX research – which questions to ask, when to ask them
- Dealing with challenges in testing IoT products
- Evaluating results and forming concrete conclusions
Hava Kleiman – Solutions Architect at Qualitest Group
Hava Kleiman joined Qualitest in 2008 to the defense sector. She had been involved in different projects across communications and system infrastructure. In 2015 Hava relocated to England to be a team leader in the south-west. She had delivered many different projects to clients in gaming, leisure, betting, banking, consumer goods, telco, and others. Today she is Head of Qualitest global UX practice.
Charlotte Dijksman, Project Manager at Testbirds
Charlotte joined Testbirds in 2018 as an expert project manager with a focus on UX testing for digital products in the prototype phase. Her background stems from user centred design within design thinking principles for creative innovations in the healthcare sector. She now applies her expertise within UX to consumer products in general, granting her extensive experience working and managing the testing processes for small and large scale clients in multiple industries such as finance, retail, automotive, high-end products and tech.